June 16, 2015
This sweet book for children ages 8-12 grows into a tree after the child finishes it. The “Libro Arbol” program by Pequeño Editor not only offers children a fun and engaging story, but also teaches them about sustainability and the life cycle of products we use everyday. Pequeño Editor, an Argentinean publishing company, launched the product earlier this year with publicist FCB Buenos Aires. The book, entitled My Dad Was In The Jungle, is made from acid-free paper, printed with environmentally friendly ink, and hand-stitched and bound. Jacaranda seeds are sewn into the pages. The book has been displayed, in various stages of growth, in bookstores across Argentina. Read more about this project and others on Pequeño Editor’s website.