September 3, 2014
The National Gallery of Victoria in Melbourne, Australia exhibited Pastello - Draw Act this summer, a fun exhibit for kids exploring the limits placed on creativity by traditional crayon design. Created by Italian designers Erika Zorzi and Matteo Sangalli of Mathery Studio, Pastello invited children to experiment with crayons of all different shapes and sizes, including a 15 pound sphere and a crayon "hat." These non-traditional designs encouraged children to think beyond their usual art and play by incorporating performance and sport into drawing. Check out Mathery's website for some incredible photos of the exhibition and watch the video below to see the design and manufacture of these unusual creative implements.
Pastello Draw Act is a new immersive Kids Space focused on transforming perception surrounding the simple act of drawing.
Designed specifically for the Pastello -Draw Act space, this video features aspects of the crayon creation process, showing moulds and materiality.
In conjunction with music composed by Alex Albrecht, the video forms part of the journey and contributes to the children's multisensory experience.
Music by: Alex Albrecht.
